Making complicated things beautifully simple.

I’m a hands-on Creative Leader of Enterprise Design Systems + Director of UI/UX with over 20+ years of experience working with agency and corporate creative teams on native mobile applications and responsive web applications. My most recent experience has been helping tech-focused companies realize their vision to connect with customers via desktop, native mobile apps, e-commerce sites and various other digital products.

I’m targeting roles at innovative companies where I can continue to lead UX/UI Design Teams to help bring cohesive functionality and aesthetics to products and services.

My portfolio focuses on my achievements while working with One Network and Supreme Golf. These portfolio pieces highlight how I tackled very significant UX/UI challenges single-handedly.

One Network is a privately held startup of 20+ years. Their developer driven products were suffering from the lack of a solid Creative Strategy, UX/UI Design process, proper UI/UX tools and a global UI Design Library. I immediately identified their challenges and began the process of correcting these short comings  with great success.

When I joined Supreme Golf, their products were merely a portal for searching and displaying tee times that inevitably launched users to a providers website to purchase the desired tee time. Later, we evolved into a true B2C eCommerce company and managed the complete payment cycle as the merchant-of-record.

Both companies required the creation of a holistic set of UI design components and user-centered UX processes to be built from scratch. I executed these tasks… Single-handedly.

How was I able to do this? Let’s talk about it! I’m sure you will find enormous value in my skills and experience that will surely help your organization achieve its goals.

(I will add portfolio pieces from One Network very soon.)

My professional design journey.

In the Beginning

I started my career as an HTML developer, CD-Rom developer and audio/video editor targeting streaming services using tools like Premiere, Director and BBEdit.

Growth into UX/UI Design.

I transitioned into graphic and interactive design through Art Director/Interactive Architecture roles adding tools such as Photoshop, Illustrator and Flash to my skill set.

UX/UI Leadership Roles.

As my experience grew, I later began leading teams and creating digital strategies in roles such as Sr. Art Director, Manger of Interactive Services and Associate Creative Director.

Leadership & Management.

My current experience continues to shape my career with roles such as Chief Creative Officer, UX/UI Director and Creative Director providing me the opportunity to drive corporate strategy through a very hands-on approach while expanding my skill set to include Sketch, Zeplin and OmniGraffle.

Flattery will get you everywhere.

Leadership via Integrity, Inclusiveness and Results.

My career began working for some of Dallas’ top ad agencies. Creating cutting-edge/award winning digital experiences for some of the world’s top brands. While collaborating with wonderfully brilliant and creative minds, we attacked each problem conceptually. This is the foundation of how I approach projects to this day.

I am an insightful leader who breathes life into a product vision and inspires technology and creative professionals to develop user-centric solutions for native mobile applications, responsive web sites and web-based applications.

As an adaptable client partner, I am known for bringing innovation, energy, and focus to any situation, ensuring delivery of first-in-class digital experiences that ultimately achieve client business objectives.

Download my CV

Everything you see here only in a PDF format with greater visual appeal.

One Network

  • Director UX/UI
  • Dallas, TX
  • September 2018 -
    Present
  • Chart successful course of directing global UX/UI design initiatives for all enterprise digital products, including responsive web-based desktop applications, and mobile applications.
  • Launch a new set of UX/UI tools to streamline the UX/UI design and development processes, boost output across all business units, and speed up time to new feature roll-out by 75%+.
  • Drive the creative direction and implementation of a global enterprise design system resulting in tremendous customer satisfaction and adoption rates.
  • Direct UI/UX design guidelines and standards to ensure consistent user experiences across multiple digital products.
  • Engineer a set of reusable UI components accessible via a shared team library to achieve a cohesive look and feel across all products; champion new UX product workflows globally.
  • Oversee UI implementation to assure Section 508 and web-accessibility standards are met to help company  win a lucrative Department of Defense contract. 
  • Align objectives and bridge communications with remote UX/UI designers and developers to ensure that all product development initiatives are completed on time and meet established targets.
  • Coach and mentor a team of UX/UI professionals to help them succeed in the industry and achieve personal professional goals.

Supreme Golf

  • Creative Director
  • Dallas, TX
  • August 2015 -
    August 2018
  • Directed UX/UI design and quality assurance operations for all digital products, including responsive websites, web-based applications, and native iOS and Android mobile applications; authored user stories, workflows, and prototypes.
  • Expeditiously devised new tools, functionalities, and cohesive UI components for a consumer-facing site and multiple disparate native applications to achieve consistency among all digital products.
  • Implemented processes and methodologies while collaborating with an offshore development team to ensure output achieved established goals; the successful launch of new native Android and iOS apps reduced customer’s time to book and increased positive feedback in app stores.
  • Directed and designed a native tablet POS application that allowed gold club stuff to manage bookings, golf carts rentals, and employees as well as track kitchen orders.
  • Demonstrated expertise in customizing iOS Human Interface Guidelines (HIG) and Android Material Design app patterns to develop a suite of native applications.
  • Coordinated with remote back-end developers to create a seamless booking and payment experience by personalizing and implementing APIs from various tee time providers.

IBM Interactive
(Concentrix)

  • Principal UX/UI
  • Dallas, TX
  • September 2014 -
    December 2015
  • Spearheaded UX/UI design for digital products, including responsive websites and web-based applications for Jostens, AT&T, and other clients.
  • Collaborated with clients to develop strategies for responsive web-based application deliverables; liaised directly with stakeholders to ensure branding, UX/UI, and project goals were achieved within agreed-upon timelines.
  • Engineered user stories, workflows, and prototypes for open team discussions.
  • Built a Bootstrap component library for AT&T to ensure consistency of UI across multiple products.
  • Partnered with remote front-end team to help enforce UX/UI product goals and UI standards.
  • Recorded and edited audio and video for interactive new client pitch presentations.

NantHealth
(Net.Orange)

  • UX/UI Director
  • Dallas, TX
  • September 2011 -
    June 2014
  • Guided UX/UI design operations for web-based patient portals for hospitals, doctors, and patients.
  • Oversaw a team of local and remote staff, contract UX/UI designers and coordinated with remote development teams to develop and build out products in line with quality standards.
  • Established a Bootstrap component library to ensure consistency across all data-driven applications.
  • Participated in meetings with company stakeholders to brainstorm and develop new product ideas and strategies.

Previous Experience

Verizon  – Dallas, TX  //  UX/UI Designer

Mizuni  – Dallas, TX  //  Creative Director

Hotels.com  – Dallas, TX  //  Sr. Art Director

Yahoo!  – Dallas, TX  //  Creative Director

Rapp  – Dallas, TX //  Sr. Art Director

Sabre  – Dallas, TX  //  Sr. UI Designer

Ackerman McQueen  – Dallas, TX  //  Sr. Art Director

i2 Technologies  – Dallas, TX  //  Sr. Art Director

The FOCUS Agency  – Dallas, TX  //  Creative Director

Tribal Worldwide  – Dallas, TX  //  Multimedia / Streaming Media / HTML Developer

Awards & Honors

ADVERTISING AGE | PEPSI WORLD

  • Award of Excellence
  • Best Corporate Image Online
  • Best Graphics Online (Gold)
  • Best Overall Design (Silver)

Key Skills

UX / UI Leadership | Product Design | Creative Director | User Experience Strategy | iOS / Android Mobile Design | Web & Mobile Application Design | Customer Experience Design | Product Design | Customer Centered Design | Brand Strategy & Standards | Digital Design Systems | Sketch | Zeplin | Adobe Suite

Client List

7-11, American Airlines, AT&T, Bank of America, Best Buy, Brinker, Crest, Dell, Direct Energy, DreamWorks, Dupont, Experian, Footaction, Frito-Lay, GAP, Hotels.com, IBM, Jostens, LaQuinta, Microsoft, Midway, Miller Beer, MTV, Novartis, Olay, One Network, Pepsi, Procter & Gamble, Samsung, Shell Energy, Supreme Golf, Tostitos, Toyota, Travelocity, Verizon